Creating that pathway to
profitable organic growth
Based in the gateway to California’s wine country, LeMay RTM is poised to represent both domestic as well as import suppliers. We specialize in all matters concerning beverage alcohol companies route to market. We bring decades of experience from all market types as well as small and large supplier perspectives.
LeMay RTM’s three decades of experience come at all levels of the three tier beverage alcohol system Having spent time as a distributor sales rep, importer, broker as well as executive for several major wine suppliers gives LeMay RTM both the experience as well as the expertise to help create you pathway to profitable organic growth.
Contact
➤ LOCATION
887 Holly Hill Drive
Walnut Creek, CA 94596
☎ CONTACT
ed@LeMayRTMConsulting.com
(630) 484-1000
Areas of Expertise
Distributor / Broker vetting and selection
Distributors come in all shapes and sizes across the US. Do you need a large full service distributor or would your brand(s) be better suited with a small specialty distributor? Knowing what competitors are in their book, the accounts that they service as well as their ability to train and retain their people are where we can help.
Pricing Strategy and Tactics
How much money are you making per case of wine sold? How about my distributor partner? What is the profit requirement of various retailers as well as restaurants? Are these benchmarks different around the country? These are not answers to guess at. Having a well structured pricing strategy is critical to your companies success. This is the foundation that everything else is built from.
Sales Force Training
Training is not an event but a journey. You need to ensure that your sales people are educated both in the business of beverage alcohol as well as product knowledge. You need a staff that can work both a cork screw as well as a calculator. Having a sales process that your team follows can ensure success for you in the market.
Data and Analytics Guided Sales Management
Do you know what you are selling, to whom, when and for how much? It is critical that you know the answers to all of these questions. This should be a seamless exercise that can be racked up at any time. This should not be considered a project. Knowing everything about how your sales occur will ensure that you are fueling the most profitable activities.
Sales Structure OPTIMIZATION
Having too many sales people is as big an issue as having too few. Knowing when to add to an organization as well as where and with what skills can pay huge dividends down the road. We can create the metrics that you would use to make those evaluations to ensure that additions to your organization are profit positive as soon as possible.
National Account Sales Strategy
More and more of the industries growth is coming out of national retailers and restaurant companies. Do you know how you are going to get your products in front of those buyers? Do you want to get your products in front of those buyers? These are decisions that you as the brand owner need to make as part of your overall route to market strategy.
“I like on the table,
when we’re speaking,
the light of a bottle
of intelligent wine.”
Let's Chat.
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